Digipak Artist Examples

I have made a comparison of 3 different artist digipaks.

Artist/bands such as Rihanna, Tame Impala and Green day, from different genres, and a small description about the digipak scheme itself, from the use of colour.

All these genres of music have a appealed to an audience, making people want to buy music albums for the novelty in having a 'cool' album cover. 

Student Examples of DIGIPAKS

This is a student version that i found as an example to what our group digipak would similarly look like. It would include 6 panels with images, lyrics, front and pack panels including the band images and a small bio about our band.

In this Digipak it involves the artist's genre a lot with a mixture of indie rock and vintage art designs. There are only 2/3 colour schemes in this image keeping it simple and plain. it catches the audience eye if people are into the calming music of the indie rock genre.



This is another example of a student example, they were making the green day cover album , and they have used smart colour schemes that can make the album cover stand out. They have really thought about the shaping and position of the digipak placing the back covers upside down. They have a very interesting front cover, similar and relating to the artist's and bands like 'The XX' It's really similar to an actual green day album itself, as green day usually uses the colours of green and black. They have taken that idea onboard and put an idea of their own in by adding red in it as well.

Ideal Treatment

Idea Treatment on Prezi

DigiPak Analysis Goldfrapp

I have chosen Goldfrapp, Seventh Tree for my analysis, I thought this unique album cover and digipak was very appealing to the indie, pop genre of music lovers. 

Inside the pak it is place as a mini memorable treasury box, including a hand written mini book of the lyrics in the album with small drawn images on the side, this shows a unique part of the independent genre of music, though they are electronic folk, it comes under the independent style of music. 

A small case with an image of the lead singer Alison Goldfrapp walking through the meadow, that hold the actual CD in the case. The artist has a paper hat on her head, wearing a old style chiffon blouse. 
There are also posters and postcard inside the cover, it shows a unique style of proving the the audience that they're not just buying an album that contains a CD but a lot about the artist and band members, to show that the audience are buying their money's worth.

Inside the case there is also a very unique poster of Alison Goldfrapp herself, this would be ideal to the audience who would want to stick up the posters in their bedroom or keep it as a novelty effect that they have a poster of Alison Goldfrapp. It is roughly an A4 size poster so it is very ideal an fits in the case very well. The artist and the band itself, is very into nature, so the idea of birds such as owls tend to pop up a lot in the album cover and one of the songs on that album 'caravan girl' is has a very poetic feel of freedom to the song, creating a relation to many people into indie music, and the sense of freedom.

In the album case they also have a short film explaining their target audience and what they're about, and the kind of music they like to present to their fans. They've always got something new to show up and bring out, this way it doesn't make their fans bored, thinking they're always doing the same thing. 
In the Seventh Tree album, it is very thematic, it is very specific and it is very much about nature. 

In the video to 'Caravan Girl' it was a sense of freedom with a girl on a longboard skateboard, dressing very casual, in shorts, flannel shirt and trainers. That she can do anything she wants, and she is traveling anywhere she wants. It is very much about independency and the happiness of being independent, that can relate to many people that listen to Goldfrapp. 

This is the back of the cover, it has 10 songs on it, the album cover itself is made out of canvas and cardboard, and the print has been done on canvas, a very natural way to present a product, especially most of the time album covers are made out of hard plastic. Using canvas shows that it is very eco friendly and presents the independent/different feel to a normal band. 'A&E' one of the songs on the album is very different from 'Caravan Girl' Alison Goldfrapp is set in the woods laying down on the leaves, the dancers pop up as walking leaves and bushes, while she is wearing a chiffon dress, i found it fascinating because this whole album really comes under nature, and in 'A&E' it really represented a lot of the naturalistic factors. 

MOOD BOARD

Mood Board on Prezi

What is a DigPak?

A DigiPak is a album cover with a unique design that relates to what the band is about and how the band wants to represented. The DigiPak includes a CD to which customers are are wanting to listen to, but with the unique design it gives customers an idea of what the band is about.

Usually in a Digipak a typical example it would have lyrics of the songs, about artist and art. Depending on the CD and artist it can spread out as far as 6 panels with artist's pictures of the artist, a band/group etc...

2nd part of permission letter (REPLY)

The Reply

Our Anamatic to our music video

Production Schedule/Contigency plans final‏

OUR FLOOR PLANS

Location Recce

Budget

A Level Budget Template

Draft Story

Scanner@Harrissouthnorwood.org.Uk 20121109 124828

Permission Letter

Casting (Auditions)

This is a video of our casting in place, when we got people to audition for our music video.

Lyrics Analysis

Target Audience Profile

Risk Assessments

Costume, Props & Equipment List

Crew Requirements

Copyright Permission Letter

Shooting Script

Character Profiles

Castings : Audition Script

Audition Script

Boy audition…

(Scenario two girls like me not sure what to do, one is blonde and one is brunette) I don’t like any of them I’m just a flirty guy look for fun…

boy: (Talks on the phone to his friend) Ahh man I don’t know what to do, they’re both fit, but so annoying to  hang around with.

Friend: Just go along with it you’ll be fine

Boy: (hangs up phone cool kid impression walk off..) I’ve never been in love with anybody before, this is crazy, what if I’m falling for them both? Ahh I’m confuse man, wait why am I talking to myself?  This is crazy, well there might be someone else in the end; I’m just going to go along with it…

Girl auditions

(Scenario girl really likes a guy) I really like this guy, but arghh this girl she is always competing against me with everything! She likes him too what do I do!? I’m so confused and I just really want him!

Friend on the phone: Chase him up, make him yours! You can do it!!

Girl: Well I got to go back into college and do work I’ll talk to you after cool?

Friend: okay cool I’ll talk to you later

Girl: (talks to herself) I really need to get him! He’d make the best boyfriend; I’d show him off to my friends and GOSH he is soo fit! I can make all the girls jealous and I’ll show that girl who is boss!

A2 Music video Analysis other A2 coursework

This is an example of Run the world by Beyonce that i found on youtube, the song is original about girls being able to rule the world and have the ability and power to do what they want. The setting is very different from the original but with some similar aspects of group dancers.

The girls in the video wear very limited clothing to show voyeurism meaning provocativeness towards the audience. There are many close ups of the main character a blonde girl, this shows the engagement towards the camera of 'direct address' where the performer is engaging to the audience as if they're talking to them. There are also performance shots of the group dancing, such as panning and long shots.  In this video it shows a high effort in group commitment of a pop genre kind of music. The music video has high flashing lights and flash of images, showing the representation of a pop genre.

The colour and contrast of their outfits show so much power, as the black can represent how strong they are , and in feministic reasons ot also shows that they are powerful. The use of few different locations are also very ideal, especially in an isolated field with greenery and nature around them can represent the opposite of what they are trying to portray, that women aren't all gentle and calm.
The tunnel scene in the music video shows that the group of girls are in a high ground and 'owning' the area, because girls usually are not allow to portray themselves like that.

2nd example
This is Hero by Foo Fighter originally, this video was made by students at York college, we have a similar idea of doing a split screen type affect on our video, showing the individual characters or in the video the actual band members. They have many long shots of the characters showing who they are, and the representation of heros being good looking and powerful. This shot shows the authoritative of each character.

At the beginning where they flashed each character in the video's names showed a powerful rock style of music of flashing up characters. It is very useful that they used a comic frame in their music video as if they are creating a story and following up a typical hero in a comic to create a affect.

The music is quite fast in general, their were some fast and slow bits in the music video especially the chasing scene, whilst chasing the villain, it also followed up with a comic affect again portraying a hero and villain story. 
There are some slow motion bits where the music had dropped into a lower key to create an effective movement to the heros.

Preliminary Task

http://hasnmedia.wistia.com/medias/0029ovnvb8

This is our Preliminary task, it was an analysis over the 'Thats what you get' by Paramore, we elaborated through the video and how it fits with the generic conventions of pop/punk.

I do apologise for this video not being in video format, due to some difficulties on youtube,

Dyer's Star Theory - 500 word minimum essay

Dyer's Star Theory - 500 word minimum essay

The pop stars image as a performer is really important. The key is to sell yourself as much as you can from all sorts of genres, such as metal, rock/punk, pop etc…The idea is you want to catch the audience attention. Just like Lady GAGA did with her meat dress, or her eccentric way of doing her hair, make up and selling herself through her music videos. Music stars like attention they want the world to know who they are, and what they do. There is a difference between star performers and pop stars. In my opinion I see that pop stars tend to sell more records and actually are better known around the world. Whereas pop performers are well known in one area of the music genre, people around the world can easily recognise them. For example Katy B a Brit school graduate well known for her pop, dubstep genre of music, but only recognise in the UK, she hasn’t told herself as much as Lady GAGA with her worldwide tours and outlandish fashion creations.

Industry & Audience

Stars are made from the industry or a record to serve purpose, the idea is to make as much money as they can from the audience. They want to tell sell themselves by doing crazy things that catches the audience’s attention. Rumours and tabloid news are regularly told about celebrities, the idea is so that the more news they sell about them the more money they make, whether it’s good or bad.

Record companies form their ‘stars’ giving them a persona, as we see on our TV’s, the idea behind it is as these characters are formed it’s almost like an alter-ego they put on before a show. When in real life they are any ordinary person with or without a dull personality. For example ‘One Direction’, they got famous in 2010, through the X factor, a music show where people audition they’re singing talent. These boys were purposely made to form in a group, by their looks. Their record company formed them to be regularly modern outgoing guys with a fun and happy type of personality, where they dress quite indie and have a way to catch young teenagers attention. Their way of ‘Hype’ to the audience is by engaging eye contact in their music video to young girls this is called ‘the notion of looking’ as if the celebrities performing are actually looking at you, or singing to you.

Record companies always want something new or different, an interesting or background story to these celebrities, in the music industry being ‘real’ can be considered boring, and being ‘ugly’ is unpolished. Many examples like Susan Boyle, a fantastic classical music singer, but because of her age, and she looks she is frowned upon shallow minded people in the music industry. Realistically whatever the nature of the celebrities are the main product of their record company. People have different genres of music and what they desire to listen to, but the main idea of getting people to like their product is by being different and selling yourself and your song lyrics. Such as Nicki Minaj famous for her crazy antics in the RnB genre of music but she sold herself out there being different and having interesting and funny lyrics. Record companies are a constant look out for fresh and new talent, like a recent genre of music was placed in the music industry, bringing back drum & bass into being in the charts, and dub step because quite popular nowadays, but yet still ‘in the dark’ in the music industry, because it’s not real talent.

People and audiences would usually pick more music released in the charts because they’re more popular, people wouldn’t listen to music on radio play or bands, because they find it boring and constantly want to be up to date with what everyone else is listening to. 

Intertexuality (Andrew Goodwin) 6 Rules

A2 Preliminary Task

Here is a vidoe of our preliminary task, we have based it on the friends theme tune. The original song is by the Rembrandts and it's called I'll be there for you

The Technical Codes and Conventions (Ms - Bryant's work)

Alex Windston - Velvet Elvis

Genre: Indie/Pop

In this report i am going to anaylyse the technical codes and conventions of a music video. This music video was released on the 11th August 2011. The record label to this artist is 'Island Records' there many famous artists' and bands on Island records such as 'Mumford & Sons', Akon, Blink 182, Bob Marley and many more.

Technical Codes

The techincal codes in this music video show a continuous shot of Alex Winston acting with objects relating to the lyrics of her music video. The fast pace cuts and editing are the technical codes in the music video. The camera stays at one angle as the quick continuous cuts of the objects are shown. As the Artist begins to go into the chorus that is when the cmaera is going closer to her body, into a mid shot. The colours in the background shown at 0:46 seconds as the colours begin to change, aren't show in many other genres of music videos, because it is tend to be used in pop music videos.

Symbolic Codes

The symbolic codes in this music video is really related to love, in most pop music videos they are very colourful. As the colours change around her going from blue to red, through the chorus from 0:46 seconds the symblic codes would be how the colours relate and act as a representation to show how she feels as she is singing the song. The colour blue can mean she is feeling calm or neutral as she doesn't act as much through it when it is in the background. The colour red can represent how she feels about love or even anger. 

Conventions

The conventions of the music video shows the stereotypical genre of music to the singer itself as the drummers and drumming around her with the lights focussed on her really shows the important of the singer. They have hidden these drummers faces and shadowing their bodies. This shows that the singer is more significant and that is where the audience's focus should be. Her costume in the music video is a representative fashion to what the fans of this genre of music is into. For example, because this artist and song  comes under an indie genre, it fits into the genre of this convention because based on the lyrics it is really based around the 50/60s, people who tend to be into a certain genres of music would tend to look up to the artist or band to how they're dressed, taking inspiration dress sense and buy similar clothing to what they're wearing.

Generic Conventions

Generic Conventions on Prezi

Floria Sigismondi Auteur Theory

Floria Sigismondi 

- Being able to directly know what the piece of work is and who it's by.

-Auteur theory was first introduced by french film directors such as Francois Truffaut.

-Directs many love music videos. 

Floria Sigimondi is known to have directed music videos for Katy Perry, Pink, Marilyn Manson, David Bowie, Bjork, The Cure, Christina Aguilera etc...

Here is two comparison images of music videos that Floria Sigismondi have directed. 

This is by Muse - Supermassive black hole.

The video itself is very strange and uses extreme fast cuts and long angle shots. The music artist's are also dressed up in crazy costumes, covering their faces. The use of high key lights are also in this music video, as it shows quick flashes, that play with your eyes, it sets the video into a trance like effect.

I have put a comparison to the second image from the blue orchid video by White Stripes.

I have chosen these two due to their similarities of fast cuts and flashing images. It is very interesting to see the relation in how the director put similar effects to each video, one with more colour, and one with less and dull colours.

Music Video Narrative Comparisons Table[1]

Homework - Miss Bryant Music Video Analysis

Enter Shikari - ZZZONKED
The genre of this band is post- hardore, metalcore and electronic rock. They have ocasional elements of dubstep, trance and drum & bass.

'ZZZONKED' was released on the 7th October 2009, it was the reality ambush of what they're really about, it was filmed in Norwich during their 2009 European tour.
The music video was directed by Bob Harlow , it was film and produced by Stitchthat.

In the video it shows the reality of what goes on at their gigs/concert, with a lot of flashing lights and brutal action from the crowd.

The video type is mainly a performance, but it's mixed around as a hybrid, because it has elements of being an abstract video because of the crowd being crazy, without a reason. It is also has elements of a narrative video with the lyrics 'This is a draconian law I protest I protest' relating in the video the crowd going crazy.

It has many midshots of the crowd, close ups and extreme close ups of the crowd and the performers too. It had many up angle shots of the performers on stage. It had a few birds eye view of the crowd, this shows how many people were in the crowd. The camera in the music video was quite shakey.

The editing of the video was very straight forward, they matched the song exactly to the performers when they were singing. The performaers are wearing normal clothes( tshirts and jeans) The performers are represented as people who every aspires to be and the fans/people in the crowd really look up to them.

The mise-en-scene in the video were great suiting the music video, for example the lighting of the venue was very flashy, they had a lot of strobe lights suiting the music video.
The members are Rou Reynolds, Rory Clewlow, Chris Batten and Rob Rolfe.

The target audience for this video is people who like this type of genre of music, the age range can go from as young as 13 years old. It mainly appeals to people who like metalcore music and trance.
The audience may consume the video as being violent or a dangerous type of music. It is an entertaining video to watch. Making people understand what they're about.

Homework Timeline How music Videos Progressed

to make an affective timeline on Prezi

homework favourite music video

Chase & Status - TimeI have chosen this to be my favourite video because it has an effective mini film and story behind the song. It is a Narrative type video, with the story being about domestic violence at home and how children cope with it relating to ‘time’ and how long they have left.

It was directed by Lindy Heymann

It was made on 1st of April 2011

Breakbeat & Drum & Bass Genre

Label is mercury

Our Design Brief

Today we were issued a brief for our coursework with our digipack and our website. With a  promotional package of a release of an album and a music video. This includes a CD/DVD and a promo video. It is really good that we are starting this early, getting ready. i feel really good about making this video and having that experience of making a project. It is a great way for us all to learn and experiment out of our comfort zone.